Verdict

A marketing audit of your website where every factual claim carries a numbered source you can open yourself.

An AI-written audit can be wrong in a way that is genuinely hard to see. It reads confidently, it sounds thorough, and nothing on the page separates the sentences grounded in something the tool actually looked at from the ones it produced because the sentence needed finishing. Acting on the wrong half costs real money.

Verdict is built to be checked. Every factual claim in the report carries a numbered marker that resolves to an entry in a Sources Verified appendix, listing the exact URL, when it was fetched, and a confidence rating on the source itself. Findings that a machine can test are re-tested against the site data before publication, and the ones that fail are downgraded or dropped rather than published. Page one is a reliability header that states what was verified and how fresh the data is, before you read a single recommendation.

The point is not that a language model wrote it. The point is that you can audit the audit. If a claim looks wrong to you, the source is right there and you can go and check it.

What is in the report

A written report you can read end to end, hand to your team, or put in front of a client.

A reliability header on page one: sources verified, review findings, second-model agreement, confidence spread, freshness window, and report version
Scores and a letter grade across five categories: Content and Messaging, Conversion, SEO and Discoverability, Competitive Positioning, and Growth and Strategy
A competitor read: who the audit identified you are up against, and where they are ahead
Recommendations sorted into Quick Wins, Strategic, and Long-Term, so the running order is already decided
A confidence label on claims, so a hedge is visible as a hedge instead of dressed up as a fact
The critic review printed in the report, so you see what the review pass objected to rather than just the cleaned-up result
A separate appendix for findings that failed verification, kept and labelled as directional signal rather than quietly deleted
A Sources Verified appendix listing every URL fetched, its timestamp, and how many claims rest on it

Four passes before it reaches you

Steps in the pipeline, not promises in a brochure.

Source markers on every claim. Claims are required to carry a numbered marker, and anything that cannot be tied to a fetched page is labelled as an inference instead of stated as fact. The markers are collected into an appendix with URLs, retrieval timestamps and a confidence rating per source.

A verification gate that actually drops things. High-confidence findings that a machine can test get re-tested against the crawled site: is that form really there, is the canonical tag really missing, is there really no structured data. Findings that fail the re-test are downgraded or removed from the body. This is the part that stops a confident sentence from surviving on confidence alone.

A critic pass, published not hidden. A separate reviewer reads the assembled report looking for unsourced claims, unlabelled hedging, invented figures, stale sources presented as fresh, scores that do not match the evidence, and sections that contradict each other. Its findings are printed in the report and counted on page one.

A cleanup pass on the writing. A render-time step strips em-dashes automatically and flags a named list of stock phrases that make text read as machine-written. The report should read like an analyst wrote it, because you are going to show it to someone.

Sources older than 48 hours are marked stale and are not used to support strategic conclusions. Where a second model disagrees with a strategic conclusion, the report is marked as a draft rather than delivered as settled.

Three checks worth asking about

We fetch your page twice, once in a real browser and once the way a crawler without JavaScript sees it, then diff the title, headings and word count to show what an AI assistant actually reads
We crawl the site from your sitemap and record title, meta, canonical, headings, structured data, forms and redirect chains per page, so findings rest on the whole site rather than the homepage
We check whether you publish an llms.txt for AI assistants, and whether it leaks anything internal that should not be public

All we need is a URL

No tracking pixel, no analytics login, no onboarding questionnaire.

1

You give us the address

A single website URL is the whole input. If the site sits behind a login, we can run it against credentials you supply.

2

We run the audit

Five specialist reviewers work the crawled site in parallel, each covering a different category, then the assembled report goes through verification, critic and cleanup passes.

3

We walk you through it

You get the report with its sources appendix and reliability header attached, and a call to go through what it found and what is worth doing about it.

What a Verdict will not tell you

An audit that claims to know everything is the one you should not trust.

  • Backlink counts and keyword search volumes. Those need paid third-party data we do not pretend to have. Where a recommendation would depend on them, the report says so and lists it as a limitation instead of guessing a number.
  • Your internal numbers. Verdict reads what is publicly reachable at your URL. It does not see your close rate, your margins or your ad spend, so revenue framing is a projection and is labelled as one.
  • Deep category priors outside three verticals. We hold prepared industry context for SaaS, local services and ecommerce. Outside those, the audit still runs, it just starts without a category head start, and we will say so up front.
  • A guarantee that you have a problem. If the audit finds your site is broadly fine and the bottleneck is somewhere else, that is what it will report. A report that always finds a crisis is a sales tool.

Three people keep asking for this

The owner who suspects the website is the bottleneck and wants a straight answer before paying for a rebuild
The agency or consultant who needs an audit that survives a client asking where a number came from
Anyone sizing up a competitor, an acquisition target or a partner, who needs the read to be traceable rather than a vibe

What it costs depends on the job

A one-off audit of a single site and an ongoing or white-label arrangement are not the same piece of work, so we scope it on a call rather than posting a number that is wrong for most people who read it. Fifteen minutes is usually enough to tell you whether a Verdict is worth running on your site at all.

Verdict Marketing Audit

Scoped on a call

Priced per engagement, once we know the target

  • The five-category scored audit and letter grade
  • Competitor read and tiered recommendations
  • Reliability header and Sources Verified appendix
  • Verification gate, critic pass and cleanup pass
  • Crawler-visibility and llms.txt checks
  • A call to walk through the findings
Book a Free Consultation

If a report is not the right call for where you are, we will say so on the call rather than sell you one.

Get a Verdict on your site

Bring the URL you are worried about. We will tell you what a Verdict would cover for your situation and what it would cost.

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