Grooming is recurring revenue dressed as single visits. The shops that pre-book every customer's next appointment at checkout grow. The shops that don't fight for bookings every week. We build the system that makes every groom the next groom's setup.
The CRM under this system is Relay, our own product, set up for groomers, boarding and pet businesses. You can sign up and switch it on yourself today, no call needed. Relay has a free plan with no card at signup; texting starts on a paid plan.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
Customer picks up a beautifully groomed dog. Pays. Leaves. Does not schedule the next visit. Four weeks later you hope she calls; often she doesn't, or she tries a closer shop. Every unbooked checkout is a chance for a competitor.
Rabies and Bordetella expire. You're legally liable if you groom a dog without current vaccines. Manually tracking expirations across hundreds of clients is impossible; records slip through and create risk.
Spring de-shed is a pure upsell. Back-to-school puppy intake surges. Summer hot-spot prevention. None of these run unless someone remembers to send an email on the right week to the right segment.
Happy customers tell their friends verbally. Those friends never get a nudge. A referral program with a 'bring-a-friend $10-off both' trigger at checkout captures what's currently only word-of-mouth.
Every system below is custom-configured to your business, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
Groom complete, and the rebook text goes out on that dog's own cycle: 4 weeks, 6 weeks, 8 weeks, whatever you set for that coat. It carries your booking link, so the client picks a slot on their phone in about thirty seconds instead of promising to call.
Rabies, Bordetella and DHPP dates live on the client record with a secure upload link the owner can use from their phone, and the chase for an out-of-date record is a sequence instead of a sticky note. Be straight about the limit: this collects and stores the records and prompts for them, it does not scan every date nightly and it does not block a booking at the door. The refusal is still your front desk's call.
March de-shed to double-coated breeds. July hot-spot prevention to short-coated/light-colored breeds. October anal-gland + puppy cohort. Segmentation runs automatically; campaigns hit only the relevant dogs.
Aggressive during ear cleaning? Sensitive on the nail grinder? Previous groomer's note follows the dog forever. Staff sees the warnings before the pet comes back. Safer for pets, safer for groomers.
The referral ask rides along with the post-groom review request, when the dog has just come home looking good and the owner is happiest. It is a message, not a tracked program: no code to redeem, no visit counter, no attribution report. What it fixes is that the ask never happens, which is the actual problem.
Post-groom review request + 'can we post your dog's photo?' consent. Social media feed fills itself, reviews climb, and you have a constantly refreshing portfolio.
Automation for a pet grooming business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, auto-rebook at checkout, vaccination tracking, seasonal campaigns, and the team that builds and runs it. A few extra dogs rebooked at checkout each week cover the month.
Book a 15-minute demoRebooking stops depending on whether the client remembers to call, because the ask goes out on that dog's cycle every time. Out-of-date vaccination records get chased instead of discovered at drop-off. Seasonal campaigns show up on the P&L as line items. Your Instagram does not run dry, because every groom is a consent opportunity.
Mobile-only groomers who do one-person routes. The systems still help, but the ROI is biggest for brick-and-mortar shops with multiple groomers and higher volume. Solo mobile operations get partial value.
Relay has a free plan with no card at signup; texting starts on a paid plan. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.