Pest control is a subscription business dressed in a service-company uniform. The shops that win build around retention, recurring cycles, and seasonal triggers. We build the system that makes your recurring look like recurring.
The CRM under this system is TradesBackbone, our own product, set up for pest control companies. You can sign up and switch it on yourself today, no call needed. Every TradesBackbone plan starts with a free trial, with no annual contract.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
Customer booked quarterly but the next visit 'moves by two weeks here and three there.' Over 18 months, the cadence slips to five months between visits. By month 20 they think they've been skipped and cancel.
Annual termite warranties renew. Most shops wait for the customer to initiate. Most customers don't. Churn rate at year 2+ is huge because the renewal ask never happens.
Spring ants. Summer mosquito. Fall rodent. Winter WDO inspections tied to home sales. Each season is a different campaign; nobody runs them all; revenue that should be seasonal stays flat.
Card declines at month 14, nobody notices, service continues anyway, or service gets dropped without dunning. Either way, revenue leaks and the relationship suffers.
Every system below is custom-configured to your company, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
Customer signs up for quarterly. The system generates the next visit on your interval as it comes due and sends the confirmation ahead of it, then does the same thing again next cycle. It does not park four appointments on the calendar a year out; it keeps the next one from ever going missing. Drift stops because the date comes off the schedule, not off memory.
Warranty expiry dates go in the system and the renewal notice fires automatically 30 days out, with the ask and a way to reply. The extra touches after that are a sequence we stage and your team sends. The automatic leg is the 30-day notice, and we would rather tell you that than sell you a ladder that does not run.
March: ant pre-treat to past customers. May: mosquito season opener. August: rodent prep. November: WDO season + real-estate partner outreach. Each gets its own sequence.
An unpaid invoice gets a polite text, then a firmer one a week later, then a last reminder before it goes to a person, with your team notified if it is still open at the end. It is a chase on an open balance, not a card-decline handler: nothing here reads your processor or pauses an account by itself.
If you do real-estate WDO inspections, agents get a dedicated request form: address, closing date, contact. It lands as a job with the clock attached, the inspection gets scheduled, and your finished report goes back through the same thread so it is timestamped against the file. We handle the intake and the chase around it. We do not generate the WDO form itself.
Post-service review request, but ONLY after visit 2 or 3 (not visit 1, when the customer hasn't seen results yet). Review quality is dramatically higher because the customer has actually seen the bugs leave.
Automation for a pest control business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, recurring service scheduling, termite warranty renewals, seasonal pest campaigns, and the team that builds and runs it. A handful of termite warranty renewals that would otherwise lapse covers the month.
Book a 15-minute demoYour recurring schedule stops drifting because the next visit is generated, not remembered. Warranty renewals get asked for instead of quietly lapsing. Seasonal pests drive seasonal campaigns instead of a flat baseline. Overdue invoices get chased in the first week instead of the third month.
One-truck pest operations doing only one-time treatments. The systems are built for recurring-service shops. If 90% of your revenue is single-visit, the ROI is smaller.
Every TradesBackbone plan starts with a free trial, with no annual contract. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.