A cleaning business runs on recurring revenue and crew utilization. Every cancellation you don't fill is pure lost margin. We build the systems that keep your crews booked and your calendar stacked.
The CRM under this system is TradesBackbone, our own product, set up for cleaning companies. You can sign up and switch it on yourself today, no call needed. Every TradesBackbone plan starts with a free trial, with no annual contract.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
A Thursday 10am cancel is a hole in your week unless you fill it. Calling through a waitlist by hand takes twenty minutes and usually does not work, so most offices do not bother. A staged offer you can fire at the right customers in one action is the difference between an empty slot and a filled one.
Prospective clients want a quote on a 2,400 sq ft 3br/2ba home NOW, not after your office calls back Tuesday. If your intake is 'fill this form and we'll call you,' they've already hired the company that gave them an instant price.
You clean the same house weekly for two years and never once offer a deep clean for spring. Every 90 days is an upsell window: move-out, spring deep, holiday prep, post-party. Not upselling leaves easy revenue in the drawer.
Your crews do great work. The customer is happy. Then nobody asks for a review. Residential cleaning ranks locally almost entirely on review count and recency, so your rank stalls because the loop never closes.
Every system below is custom-configured to your company, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
The prospect enters square footage, bedrooms, bathrooms and frequency, and it lands on your desk with an instant text back confirming you have it and when they will hear a number. Be clear on the seam: the form does not compute a price. What it kills is the two-day silence, which is what actually loses the job.
Day-before SMS ('see you tomorrow 10am, reply 'stop' to cancel'), morning-of SMS ('crew is on the way'). Reduces no-access issues and puts cancellations into your rebook queue hours earlier.
When a slot opens, the offer to your waitlist is written and staged: 'Thursday 10am just opened, want it?' with the booking link attached. Your office fires it in one action instead of working the phone for twenty minutes. It is a one-tap send, not a hands-off automation, and we would rather say so than have you find out on the first cancellation.
Spring deep-clean push in March. Holiday-prep push in November. Move-out push during May/August lease cycles. Each goes to the right customer segment with the right offer at the right time.
Post-clean review request goes out by text the day after the crew leaves, with the direct Google review link pre-loaded.
The night-before confirmation goes out automatically. The 'crew is on the way' message is one tap from the tech's phone when they actually leave, which is the only way that text is ever true. Either way the customer stops calling your office to ask when their cleaner is coming.
Automation for a cleaning business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, instant-quote intake, cancellation waitlist fill, recurring booking confirmations, and the team that builds and runs it. Backfilling a handful of canceled slots each month covers most of the fee.
Book a 15-minute demoOpen slots get an offer out the same hour instead of sitting all week. New leads hear from you in seconds instead of two days, which is usually the whole contest. Deep-clean revenue shows up as its own line because the seasonal campaigns actually run. Your Google rank climbs because review volume finally tracks clean volume.
Cleaning companies that work on one-off deep cleans only, not recurring. Our biggest wins are in recurring-heavy shops; that's where the ops leverage is. One-time Airbnb turnover shops use a different model.
Every TradesBackbone plan starts with a free trial, with no annual contract. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.