Landscaping is four revenue seasons with three dead months. We build the systems that fill spring before it starts, upsell the right service in the right month, and keep your winter from going to zero.
The CRM under this system is TradesBackbone, our own product, set up for landscaping and lawn care companies. You can sign up and switch it on yourself today, no call needed. Every TradesBackbone plan starts with a free trial, with no annual contract.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
March-April is chaos. Phones ring, quotes pile up, and the shops that close fastest are the ones that capture the calendar. If you're still scoping in April for June starts, you're already late.
Mulch in April, aeration and overseeding in September, leaf cleanup in October, snow-plow contract in November. Each needs its own sequence at its own month. Running them manually means running none of them.
You mow 9 months and then December-February is dead. But January is prime design-build season, with people looking at their yard through the window planning 'next year I'll do a patio.' If you're silent December-February, you're invisible when they book the design consult.
Your crew shows up Thursday and the gate is locked. Or the dog is out. Or the sprinklers are running. A $0-cost heads-up SMS the night before prevents 30% of dispatch headaches.
Every system below is custom-configured to your company, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
January: design-build consult campaign to past customers. February-March: lawn-care pre-book with locked-in pricing. April 1 your calendar is already stacked when the shops that waited are still fielding quotes.
April: mulch. May: weed pre-emergent. June: irrigation check. July: hedge trim. August: summer stress check. September: aeration + overseeding. October: leaf + winterize. November: snow contract. Each goes to the right segment at the right moment.
December-February: weekly content drip to past customers: patio ideas, fire-pit designs, garden inspiration. Books design consults for spring installs while your crews are off.
Night-before SMS for scheduled crews: 'Crew arrives tomorrow 8-9am. Unlock gate, secure pets.' Reduces no-access rescheduling by more than half.
Design-build completion triggers a review request with the direct Google review link pre-loaded, plus a neighbor-referral ask with a 'your neighbor gets $50 off' code. Landscape work is visually contagious; neighbors notice.
Commercial contracts renew once a year; campaign starts 75 days before expiry with pre-filled renewal link and seasonal scope update. Renewal rate climbs because you're not waiting for the customer to reach out.
Automation for a landscaping business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, spring pre-book campaigns, monthly upsell sequences, weekly service confirmations, and the team that builds and runs it. A few spring contracts pre-booked before the rush cover the fee for the season.
Book a 15-minute demoApril chaos becomes April execution. Your upsell revenue shows up on the P&L as line items because each campaign fires automatically in its month. December-February stops being dead because the design-build pipeline builds in the winter. Review count finally tracks job count.
Landscapers who only do commercial mowing at scale. The systems are strongest for residential + design-build shops. Pure commercial mow-and-blow operations have a different model.
Every TradesBackbone plan starts with a free trial, with no annual contract. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.