Storm leads are the most perishable leads in any trade. A hail event creates 48 hours of hot demand and then the competition swarms in. We build the systems that capture storm leads before they cool and keep your documentation airtight through the insurance cycle.
The CRM under this system is TradesBackbone, our own product, set up for roofing contractors. You can sign up and switch it on yourself today, no call needed. Every TradesBackbone plan starts with a free trial, with no annual contract.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
After a hail event, homeowners get a storm chaser at the door within 24 hours. If your outreach is 'call us when you need us,' you're losing every single storm job to whoever was there first.
Adjuster walks the roof. Your job is to document damage BEFORE the adjuster so supplement claims hold up. Scattered photos on three phones, no consistent process, supplements get denied, you eat the margin.
Three-party communication (homeowner, adjuster, insurance carrier) gets tangled fast. The adjuster meets and nobody tells the homeowner what was agreed. Paperwork sits for weeks. Jobs stall.
You installed a roof two years ago. Nobody has reached out since. When a storm damages it or the warranty expires, the homeowner calls the closest company, not you.
Every system below is custom-configured to your company, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
The campaign is built and staged before the season, so the day a storm hits your area you fire it and it goes out to your past customers and leads as a text within minutes: 'Free roof inspection to check for damage before insurance deadlines.' You beat the chaser at the door. You decide when it runs; the work we do is having the audience, the message and the booking link ready so sending is one click instead of an afternoon.
Inspection photos attach to the job record and are typed as before, after or issue, with the upload time recorded. A supplement claim is then backed by one organized set per job instead of shots scattered across three phones. The required shot list stays your process; this is where it lands and stays.
Adjuster meeting scheduled → homeowner gets a pre-meeting brief, adjuster gets a parking/access note, your rep gets the damage summary pre-loaded. Post-meeting, all three parties get the scope summary in writing within 4 hours.
Every installed roof goes on a recall schedule: 2-year courtesy inspection (free, earns goodwill + a review), 5-year maintenance reminder, 10-year warranty check. You stay top of mind for the next decade.
Storm jobs have social overlap; neighbors all got hit. Installed customer gets a referral ask 1 week post-install with a 'gift your neighbor a free inspection' link. Neighborhood-dense conversion is enormous for roofers.
Review request 3 days post-install (after first rain, usually), with the direct Google review link pre-loaded. Every customer gets the same ask, because steady velocity is what moves local rank and choosing who gets asked is against Google's terms.
Automation for a roofing business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, storm-triggered outreach, insurance photo workflows, inspection reminders, and the team that builds and runs it. Roof jobs being the ticket size they are, one storm lead captured before it goes cold can pay for months of the fee.
Book a 15-minute demoPost-storm capture rate jumps because you're in the inbox hours after the event, not days. Supplement claims hold up because documentation is consistent. Two-year inspection revenue becomes a real line item. Neighborhood-referral density grows because the referral ask actually happens.
Roofers who don't work insurance claims and only do cash-pay remodel work. The systems work for both, but the real unlock is in insurance workflows. Pure retail roofers get less of the ROI.
Every TradesBackbone plan starts with a free trial, with no annual contract. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.