Pricing

Priced against a hire, not against software.

The comparison that matters is not another subscription. It is the office admin you would otherwise need, the receptionist service, the hours you spend chasing quotes. Two ways in, both month to month, both quoted to you on the demo.

Running the software yourself?

Every product has a free plan or a free trial, and each one publishes its own price on its own site. Estimates and invoices for work at the customer's property: TradesBackbone. A conversation, then an appointment (salons, lash and brow, barbers, med spas, studios, groomers): Relay. The business still lives in your head: start with Mycel. Either order works.

Prefer it run for you? That is the two doors below. How the five products fit together.

Most businesses

Run for you

Scoped on the demoMonth to month. No long-term contract. Cancel any time.
  • Every call, form and message answered inside 60 seconds
  • Texts and email in one inbox, every call on the customer's timeline
  • Follow-up on every quote until it books or says no
  • Booking, reminders, review requests on autopilot
  • Social posts drafted in your voice, held for your approval
  • Search and AI visibility, measured monthly
  • Changes built within the week
  • Hosting, monitoring, backups and updates included
Get your number in 15 minutes
When the thing you need does not exist yet

Built for you

Scoped on a callPriced per engagement, once we know what it is.
  • Custom software designed around your operation
  • Hosted, monitored and operated by us
  • You get the working system and your data
  • Integrates with the tools you already run
  • A straight answer on whether to build at all
  • 15+ live products behind the estimate
Scope a build

Website design, logo design and gap analysis are separate one-off professional services, never part of a monthly plan, and are quoted to scope; a standard website is $199 to $299. Either way: if it will not clearly pay for itself, we say so and you keep your money.

Or start smaller

A Verdict audit has a price on it.

A self-serve written audit of your website, at a published price, no call required. Leave an email on the Verdict page and the code takes half off.Details on the Verdict page.

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Why no number on the first door

Because it would be wrong for half the people reading this.

What moves the price?

How many channels you need answered, how many locations and people, whether you need the trade-shop system or the lighter one, and how much of the setup is migration from something you already run. Those are demo questions, not pricing-page questions.

Is there a setup fee or a contract?

No long-term contract. What you pay and when is quoted on the demo, in writing, before anything starts.

What does "priced against a hire" mean?

The job this replaces is a person answering the phone, chasing quotes, booking, reminding, and asking for reviews. We quote against that, not against the cheapest software subscription you could find, because the software alone does not do the job.

Can I just buy the software?

Every product in the stack has its own published pricing on its own site, and you are welcome to run it yourself. The Martello offer is the version where we run it for you.

a 15-minute demo

A 15-minute demo, and a straight answer.

Pick a time and it goes straight onto our calendar. You will get a confirmation by email and, if you leave a mobile number, a reminder by text. That booking system is the same one we run for clients.

  • Bring the thing that is slipping: missed calls, quotes nobody chased, reviews you meant to ask for.
  • Leave with a straight answer on whether it is worth automating, and what it would cost.
  • If it is not a fit, you will hear that too.

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