Holiday weekends book solid six weeks out. Vaccination records are a legal and safety must. Parents want to know their dog is safe. We build the system that pre-books your holidays, keeps the paperwork chased and current, and keeps parents in the loop.
The CRM under this system is Relay, our own product, set up for groomers, boarding and pet businesses. You can sign up and switch it on yourself today, no call needed. Relay has a free plan with no card at signup; texting starts on a paid plan.
These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.
Thanksgiving fills. Christmas fills. July 4th fills. By the time your phone rings, regulars who waited are out of luck. Shops that pre-book their regulars 6 weeks out win the holidays every time.
DHPP, Bordetella, rabies, and in some states more. Missing records = legal liability + real safety risk. Tracking expirations across 200 boarded dogs in a spreadsheet is impossible.
Meds, feeding schedule, emergency contact, vet info. Staff chases by email for three days before each stay. The form takes the owner 6 minutes but they don't complete it until they show up at 8am on check-in day.
A one-photo text from you in the morning during a week-long stay is the difference between a happy customer and a nervous one. Most facilities do this inconsistently at best, because the photo lives on one staffer's phone and never gets sent. Making it a thirty-second habit on a shared inbox turns it into a feature.
Every system below is custom-configured to your business, not a generic template. If you already have parts of this, we integrate with what's working. The review automation runs on ReputeLift, our own software, so it is built and supported by us rather than resold, and it never filters who gets asked: that is Google's rule and the FTC's, not a preference.
Thanksgiving: campaign starts October 1 to regulars. Christmas: starts Nov 1. July 4th: May 15. Regulars book their holidays weeks before new customers even think about calling. Your holidays fill on your terms.
DHPP, Bordetella, rabies and anything else you require live on the client record with a secure upload link, and the request for an updated record is a staged sequence rather than a phone call somebody forgets. Say the limit out loud: this collects, stores and chases the records. It does not sweep every date nightly and it does not lock a booking by itself. Refusing a stay is still your front desk's decision, made with the record in front of them.
Booking confirmed, and the intake form goes out right then: meds, feeding, vet, emergency contact, behavior notes. A reminder follows before the stay if it has not come back. Most of the intake is done days before drop-off instead of at 8am on the morning of, with a queue behind them.
Your staff sends the morning photo and the one-line note from the shared inbox on their phone, and it lands in the same thread as everything else the parent has from you. This one is deliberately human: an automation cannot attach a photo of the right dog, so what we fix is that the photo is thirty seconds of work instead of a task nobody owns.
Day of departure: review request. Day 14: 'miss us? here's your next boarding slot.' Day 30: loyalty offer. Rebook rate climbs because you're not waiting for next holiday to remind them you exist.
Bite, diarrhea, unusual behavior, refused food: staff logs once, system alerts on-call manager + notifies owner with the right tone. Documentation is timestamped and retained for insurance purposes.
Automation for a pet boarding business is scoped on a call with Martello Systems. That covers the CRM, missed-call text-back, holiday pre-book campaigns, vaccination enforcement, daily photo updates, and the team that builds and runs it. A few extra holiday stays pre-booked from your regulars cover the month.
Book a 15-minute demoYour holiday calendar fills before Thanksgiving week hits. Out-of-date vaccination records get chased weeks ahead instead of found at drop-off. Pre-stay intake is done before the owner arrives. Photo updates stop depending on which staffer thought of it. Incidents get reported cleanly, timestamped and in the right tone.
Pure dog-walking services that don't board. The systems target overnight stays and daycare. Walking-only businesses get partial value but less than full-service boarders.
Relay has a free plan with no card at signup; texting starts on a paid plan. Prefer it built and run for you? A free 15-minute call covers what is leaking and what a system would cover.