Workflow Automation for Plumbing Businesses

Every call to voicemail at 7pm is the next plumber's job. Every estimate that sits for three days is dead. We build the system that catches the work your shop is currently leaking.

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Where plumbing shops leak money

These aren't hypothetical. They're the exact gaps we see over and over when operators show us their day-to-day.

The 7pm emergency that hits voicemail

A homeowner with a burst pipe will not wait for your 8am callback. They call the next plumber on Google. If your phone is not staffed 24/7, you are losing the emergency jobs, which are your most profitable.

Estimates that sit for days

Once a homeowner gets three quotes, the one they actually remember is the one that followed up twice. If your quote just sits in their inbox, you are competing on whoever emailed last.

No annual service program

Water heaters need flushing. Backflows need testing. Every customer is a repeat customer you are currently losing to whoever's calendar sends the reminder first.

Reviews that never get asked for

Google local rank for 'plumber near me' is driven primarily by review count and recency. Your rank stalls because you finish a great job and nobody asks the customer to post.

What we build for you

Every system below is custom-configured to your shop, not a generic template. If you already have parts of this, we integrate with what's working.

1

After-hours call capture

Missed call triggers a text within 90 seconds offering a callback window and collecting the urgency level. If it is a real emergency, you get paged; if it's routine, it queues for morning.

2

Estimate follow-up sequences

Quote sent → automatic check-in at day 2, day 5, day 10. Template messages, personalized with the job type. The follow-ups happen even when you are under a sink.

3

Annual service reminders

Every completed job adds the customer to a service calendar. One year later, they get a reminder tied to the original job: water heater, disposal, backflow, whatever you installed. Fill your slow days with pre-booked recurring work.

4

Instant text-back on every lead

A new lead from any form, Google Ads, or website chat gets an automatic text back within seconds, and a missed call triggers the same text-back. Your team calls back from one inbox with the caller's details already captured. The shop that responds first wins.

5

Google review automation

Every completed job triggers a review ask by text the day after the work wraps, with the direct Google review link pre-loaded. Your local rank climbs while you sleep.

6

Service-area lead intake

Website form or phone ringer captures zip, urgency, and job type. Leads outside your service area get a polite redirect; in-area leads route to the right tech based on your dispatch preferences.

What it costs

Automation for a plumbing business costs $2,400 per month with Martello Systems. That covers the CRM, missed-call text-back, after-hours call capture, estimate follow-up, annual service reminders, and the team that builds and runs it. One saved after-hours emergency job per month covers most of the fee.

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What this looks like after 90 days

Your phone stops dropping emergency leads. Estimates turn into signed jobs at a higher rate because the follow-up happens on schedule. Your annual service revenue grows because every previous customer gets a timely reminder. Google rank improves because review volume finally matches your actual job volume.

Who this isn't for

Plumbers who only want to dump marketing money on ads without fixing what happens after the phone rings. If your current lead flow is fine but your conversion is broken, we can help. If you want a magic ads-to-money machine, we're not that.

Questions

We migrate your data in from QuickBooks, ServiceTitan, Jobber, or Housecall Pro, so your customers, jobs, and history come across and nothing gets retyped. If you keep a tool that exposes an API, we can scope a custom bridge as part of the build.
A core lead-capture and follow-up build: 2 weeks. Full build including the annual service program and review automation: 4-6 weeks. We show you a working system in week 1 so you know what you're getting.
Perfect fit. Solo plumbers get the biggest ROI because every missed lead hurts more and every automation replaces your time directly. The $2,400 plan covers the whole intake layer, so you stay on the tools while it answers, follows up, and books.
No, it makes your dispatcher dramatically more effective. If you don't have one, it covers the intake layer so you don't need to hire until your volume demands it.
Automation for a plumbing business costs $2,400 per month with Martello Systems. That covers the CRM, missed-call text-back, after-hours call capture, estimate follow-up, annual service reminders, and the team that builds and runs it. One saved after-hours emergency job per month covers most of the fee.
An AI receptionist is a phone agent that picks up when your team cannot. An AI receptionist for a plumbing company answers the phone any hour, takes the caller's details, and books the job. Every call is logged in your CRM, and anything complex is handed to a human.

Ready to see this built for your business?

Free 30-minute call. We'll audit what's leaking and show you what a system would cover.

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