A Salt Lake City software and automation studio. Founder-directed, agent-built, and proven on our own systems first.
Martello Systems is a Salt Lake City studio founded by Artie Martello. Artie sets direction, reviews every decision that matters, and signs off on anything a client will touch. The building and day-to-day operating is done by a fleet of AI agents working under that direction: software built and operated by an AI-agent fleet, with a founder accountable for all of it.
That structure is the whole point. One person directing a fleet of agents can design, ship, and run more software than a traditional shop many times the size, and can do it at a price a local service business can actually afford. You get the speed of automation with a named human responsible for the result.
The studio has built and operates more than fifteen live, deployed software products, including PunchFinal, TradesBackbone, ReputeLift, Sindri, and Relloq. These are running systems with real infrastructure behind them: databases, billing, phone lines, monitoring. Every one of them was built and is operated the same way we build for clients.
We also run our own systems on ourselves, every day:
If any of that ever felt clunky to you as a visitor, we would feel it first. Dogfooding is our quality control.
Two things, kept deliberately simple. Done-for-you automation at a standard $2,400/month: we design, build, run, and maintain the systems that answer your phones, chase your leads, and keep your follow-up from leaking. And custom software builds, scoped on a call, when what you need is a product rather than a process.
No long discovery phases, no change-order theater. You talk to the founder, the agents do the work, and you see it running.
Fifteen minutes to find out whether automation, software, or neither is the right fix for your business.