One connected stack, with Mycel as the brain.

Built for trade shops (HVAC, plumbing, electrical, roofing, landscaping and lawn care, cleaning, pest control) and appointment businesses (salons, barbers, lash and brow studios, med spas, tattoo studios, groomers). Instead of separate tools for the office, the customer, reviews and posts, it is one stack on one brain.

The stack

• The brainMycel: the business's memory and the owner's desk. Once connected, the AI front desk in TradesBackbone and Relay drafts from what Mycel knows.
• Customer operationsTradesBackbone for trade shops (jobs, dispatch, estimates, invoices) or Relay for appointment businesses (texts and email in one inbox, booking, reminders). One or the other, never both.
• ReputationReputeLift asks your customers for reviews and helps you answer them.
• Content and postingSynthPrism creates your posts, publishes them to your platforms, and they show up in Mycel's activity.

Take the tour: one customer through the stack, screen by screen

How to start

1. Pick the app shaped like your work. TradesBackbone for a trade shop, Relay for an appointment business.
2. Start free. Every app has a free plan or a free trial. You set it up with your services, your team and your follow-up.
3. Add the rest when you need them. Mycel, ReputeLift and SynthPrism share one sign-in. Questions first? Book a 15-minute call.

Published software prices

US dollars per month. Yearly billing is 11 times the monthly price (one month free). Running several apps? That is what the Martello Suite is for: Suite Growth is $949 a month and Suite Scale is $1,999 a month. Extra seats, usage past each plan's allowance and sales tax are listed on each product's own pricing page. Total your exact stack at martellosystems.com/pricing.