The call you miss mid-color, the booking, the reminder, the rebook, the review and the post, wired to one brain. Mycel holds what your salon knows, Relay runs the customer side, ReputeLift asks for reviews and SynthPrism drafts your posts. You run it yourself.
A salon's connected stack is four apps wired to one brain under one sign-in. Mycel is the brain: it holds how your salon works and is the owner's desk. Relay runs the customer side: missed calls and texts, online booking, reminders, the waitlist, rebooking, and an AI that offers open times by text and web chat, and by phone with the AI front desk. ReputeLift asks finished appointments for a review and drafts the replies. SynthPrism drafts posts for you to approve. You set the whole thing up with your services, stylists and policies, from one sign-in.
Your services, prices, policies and how a visit runs, kept in one place that Relay's AI answers from once connected. It is also the owner's desk: money and clients from Relay, reviews and posts read in one spot.
Missed-call text-back, a booking page for each service or stylist, reminders, the waitlist, rebooking and one inbox for texts, email and web chat.
A review request held for your OK after each finished appointment, the same ask for every client, and draft replies in your voice.
Post drafts about your salon, waiting for you to edit and schedule.
See the whole stack on one page, walk one customer through it, or check the published software prices.
Where a salon's day slips between the chair, the phone and the front desk.
A client who wants a time this week books somewhere else if the phone rings out and nothing texts back.
An empty chair is an hour nobody gets back, unless the client was reminded and the opening goes to someone who wanted it.
Clients mean to rebook in six weeks. Without a nudge at the right time, the next visit slides.
A great color or cut with no review ask and no post does nothing for the next client searching for a salon.
One client, from the call you missed mid-appointment to the owner's view in Mycel. Each step names the app doing the work.
Your hands are busy and the phone rings. With missed-call text-back on, the caller gets a text from your salon's own number, and the reply lands in your inbox to answer between clients.
The client picks a time on your booking page, checked against Google Calendar if you connect it. Or they ask by text or web chat, and the AI answers with times your calendar really has open. Booking by the AI starts switched off; once on, you choose whether it drafts each booking for your approval or books on its own. The AI front desk, if you add it, books by phone under the same setting.
Reminders follow the rows you set, by default an email the day before and a text an hour before. Anyone who texted STOP gets no texts, and texts wait for daytime hours in the client's time zone. With the self-serve link on, each reminder carries a link to confirm, reschedule or cancel.
When a client cancels, the smart waitlist, if you switch it on, texts waitlisted clients whose preferences fit that exact time, and the first to reply BOOK gets it. When you cancel, you can send a message and offer one to three open times.
A date-based reminder counts forward from the client's last completed appointment, six weeks for a cut or whatever you set, and skips anyone who already has a booking.
The finished appointment becomes a review request in ReputeLift, held until you approve it. Every client gets the same ask, and new reviews land in one inbox with a draft reply.
A post about this week's work is drafted in SynthPrism. You edit it, add a photo and schedule it, and nothing goes out until you do.
Money and clients from Relay, reviews from ReputeLift and posts from SynthPrism come together in Mycel, and every number says where it came from.
Your Relay account starts with the salon and beauty knowledge folders and playbooks, and you fit them to your salon before your first client touches it.
A calendar and booking page for each service or stylist, each with its own length and buffer, connected to Google Calendar if you use it.
Starter folders for services and pricing, booking and deposits, policies, aftercare and prep, and salon info, filled in with your answers so Relay's AI replies from them. Once Mycel is connected, those notes come from Mycel.
Your reminder rows, each with its own timing and its own email or text, plus a booking confirmation worded your way with the time and your address.
From the salon set: missed-call text-back, no-show prevention, booking confirmation and prep, a check-in after a treatment, win-back for clients who went quiet, and the slow-season pre-book.
Deposits at booking on the calendars where you take them, and the smart waitlist with each client's preferred service, days and times.
Your client list imported from a spreadsheet export, so nothing gets retyped.
Your salon's own texting number for text-back and reminders, and Relay connected to Mycel, ReputeLift and SynthPrism.
Each app in the stack publishes its own price, and our pricing page at https://martellosystems.com/pricing lists all five with links to each one. You choose a plan when it is working for your salon.
Book a 15-minute demoThe phone, the booking, the reminder, the waitlist, the rebook, the review and the post stop living in separate places. Openings get offered instead of sitting empty, every finished appointment gets the same review ask, posts are drafted for you to approve, and you read the whole salon in Mycel instead of five logins.
Salons that want a stack of separate tools to run themselves. This is one connected system you run yourself from one sign-in, and it fits best when most of your work is booked appointments.
Relay runs the customer side for appointment businesses: one inbox, booking, reminders and the AI front desk, as one part of a connected stack with Mycel as the brain. Set it up around how your salon works, one app at a time. A 15-minute walkthrough call is there if you want help picking where to start.